Portal 2′s Marketing Boom
With Portal 2 coming next week, Valve has gone up to 11 in Marketing.
If you preordered Portal 2, you should notice that it is now available for Preload. The latest and last Cave Johnson promotional video has been released. However, the biggest marketing move of them all: The Potato Sack. And by that, I do not mean the ARG hidden in there. I mean the Portal related patches that have been added to many of the 13 games in the bundle.
For example, Bit.Trip Beat received a Portal 2 themed level, Killing Floor was updated with a Portal 2 themed map, The Ball now has seven new “test chambers” with the new “Edgeless Artifact Cube”, Audiosurf has an Easter Egg that allows you to use the Portal gun to surf your music. The list goes on and on and on.
Portal 2 will release on April 17, 2011.
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