GAME Australia’s reward card advertising receives complaints
Retailer GAME Australia has revamped its customer reward card with a risqué feature, Which has received some complaints in Australia. MCV is reporting that multiple complaints have been filed with the Australian Competition and Consumer Commission (ACCC).
The controversy involves holes in two of its cards. In one sticking your finger through a hole in the card gives the man on its face a big honking finger wiener. On another card, sticking two fingers in the holes on the card gives the man getting a piggy-back ride a naked buttocks.
The new scheme, dubbed GAME ON, rewards consumers with 10 points per $1 spent, with 1000 points being claimable as $2 back on in-store purchases.
Ben Grant, marketing director at GAME, told MCV: “We decided to relaunch our Reward Card program, with extra benefits, to give us a major point of difference over the competition. It is important for videogames companies to acquire, retain and engage with customers, and our GAME ON Reward Card will certainly do that.”
“People like saving money, and being rewarded for their loyalty, and gaming customers are no different. We firmly believe that our new Reward Card program gives customers a compelling reason to shop with us.”
“Our Reward Card customers will be given VIP access to many benefits that money cannot buy, such as free gaming preview events and competitions, priority access to collector’s editions, and early access to sale promotions.”
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